A little steep and narrow stairs overlooking an alley in the city district of Shibuya in Tokyo leads to purikura, cabins for pictures of teenage girls in visual identity search that much success.
You really have to clear a narrow passage through these groups of girls who crowd into the entrance of this small shop at the top of the stairs and preparing for the photo, wearing, Masked, with hand to some, golden balloons heart shaped which further reinforces the very kitsch result of these photos.
They came alone, with their girlfriends or their boyfriend and shoving in peals of laughter coming out of the cabins.
Not easy to understand the process from the picture, editing and development all this is partly indicated by Japanese text on the touch screens.
To go after the experience and understand what the best path is still trying to also portray. Everything is almost automatic and digital, touch screens, optical pens to select these screens the many colors of fund options, texts, logos, symbols, graffiti, etc. to overlay the photo to give it a custom look.
The computer processes behind handles erase blemishes, color the lips and even out the skin tone to a wax effect. For some insured lifting effect.
Another great idea Asian perfectly targeting the expectations of these young consumers who must generate fortunes in the process.
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